Why are trendy, healthier cereal brands everywhere now?
In the past few years, new cereal brands have entered the shelves historically dominated by legacy corporations.
Why?
1) An increasing number of people are looking for healthier cereals, a category notorious for its poor ingredient makeup.
- With a growing focus on health and wellness, there's a shift towards cereals that are low in sugar, high in fiber, and packed with nutrients.
- Brands like Magic Spoon and Kashi are capitalizing on consumer preferences, offering cereals that are higher in protein and free from artificial ingredients trending on social media.
2) Old (food) habits die hard.
- Colorful, boxed cereal is synonymous with American mornings. Instead of turning their back on the tradition, consumers are sticking to the convenient meal but opting for boxes with improved macros and cleaner ingredient lists.
Our take: While we’re on board with cereal becoming less processed, we always recommend building your meals out of whole ingredients to best control what goes into your diet (which is often more economical anyway). This does take some time, effort, and consideration.
